Unlike portraiture, modelling is all about image making. A fashion model shows off clothing or jewellery with style and brings character to those items. A beauty model uses her features and subtle expressions to evoke a particular response from her audience, often to promote makeup, beauty and hair products. Understanding what needs to be conveyed is key to coming up with effective images, especially for commercial clients.

I have photographed a range of styles from mens and ladies clothing fashion to beauty to the more emotive works in the fine art genres.

Much of my recent work has been for models' portfolios, but I have worked with models for commercial print, such as hair product shoots, promotional work by advertising companies, and adverts for several financial companies.

If you are planning a modelling portfolio to present to potential clients or to a modelling agency, ask me about a shoot to address some specific looks. A model portfolio shoot needs to be well planned in order to achieve the images and impact you need to make.

Performing artists have a slightly different agenda to commercial models, but they too draw on the concept of image making to help promote themselves. A carefully styled image for a band or musician is a very powerful visual representation for a web site or a CD label that appeals to their target market.